When you think about how you interact with your customers, what value do you offer to them? We think customers are pretty much spoiled and expect to receive intense value in business offerings.

Since the great '08 recession, businesses had to re-jigger the value proposition and lure customers in with coupons, discounts, BOGO offers, charitable contributions, sales and giveaways (TOMS, Warby Parker), and so much more.

Before you can become a values-based business, you need to understand what value means to you in business. We're talking about the emotional intangibles here, so please take a listen and get thinking about your own value proposition.

In this episode of The Heart of Marketing, we look deeply into the Harvard Business Review about an article on value. When you visit http://getheartmarketing.com you will find an image of the pyramid featured in this article we reference. Perhaps you can find the value in your business and offer that up to your customers and audience.