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What started as a frustrated student’s question turns into two powerful interviews about the chaos of modern marketing job descriptions.

Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary.

From overloaded listings to mental burnout, this episode is packed with practical hiring tips, career strategies, and real talk for both marketers and employers. Whether you’re hiring, job hunting, or redefining roles within your team, these conversations offer essential clarity.

Episode Highlights: 

• Through candid conversations with PPC experts, Navah Hopkins and Sarah Stemen, this episode exposes the major flaws that exist in the marketing job market - from unrealistic expectations to compensation disparities. 
• Navah believes overloaded job descriptions are fueled by a lack of understanding from employers on time requirements, as well as AI tools that can pad the posting with unrealistic responsibilities.  
• Navah encourages job seekers to promote all avenues of experience, offers interview tips, and gives a few red flags to look out for during the process. 
• Through discussion of the complexity of PPC, Sarah details the many strategic skills required that may be overlooked or misunderstood by employers.m 
• Due to the capacity required for effective marketing efforts, Sarah suggests that businesses should consult with an agency the help set goals and define their needs. 

Episode Links: 

• Navah Hopkins on LinkedIn
• Sarah Stemen on LinkedIn
• Episode 041: English, Ethics, Education, and Encouragement in Paid Search with Navah Hopkins
• Episode 053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah Stemen

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.