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094: Build a business that works for YOU: designing unique & hybrid offers with Tarzan Kay, Jordan Gill, Lattice Hudson, and Ashley Gartland
Welcome back to our regular Success With Soul Podcast series! This week I'm sharing a powerhouse conversation with some of the most alive, wise, and capable women in business that I know: Tarzan Kay, Jordan Gill, Lattice Hudson, and Ashley Gartland. In this conversation, we get to the heart of what it is to build a business that truly works for you by designing one-of-a-kind hybrid offers that deeply serve your clients, your joy, your health, and your lifestyle.
Many of us are taught pretty narrow ideas about how to build a business and be a "successful" entrepreneur. Or rather, each coach we hire or course we take has a really specific idea about how to do this.
So you get people in camps, like: live launching or evergreen. Coaching or courses. 1:1 or group. VIP days, memberships, online courses, or agency model.
And we feel like we have to choose. PLUS, there's a mindset that accompanies these pick-a-camp approaches. It basically says:
- You have to pick one approach to your offer, and that's your thing forever
- If it doesn't work, it means you've failed
At the heart of what's unreasonable and unsustainable about these approaches is that they don't take into account any of what it is to be ... well, human.
We NEED business models that favor flexibility, creativity, and a fine attunement to what feels aligned and alive in us in our different life seasons. In addition, we need wise mentors like these four women who can model this basic truth: when it comes to how to build a business, the possibilities are endless. You’re going to love this conversation!
PLUS — if you need help refining the focus of your offer, we've got a GREAT resource to share. Amy Porterfield's excellent FREE What's Your "Thing"? guide will help you identify your unique contribution, so you can increase your impact and your income.
What you’ll learn in this episode:
- What each of these women bring — and how they found their perfect (for now) offers
- What’s at the heart of hybrid offers — and the secret to finding what’s right for you
- How they’ve adjusted in different life seasons (including divorce, kids, and changing interests)
- What Jordan shifted when she needed to tend to a chronic illness
- How these women have changed their relationship to failure — and how that’s empowered them
Subscribe and Review
Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.
Links + Resources Mentioned in this Episode:
- Check out the Success With Soul Incubator and apply here.
- To learn more about running your business to work with your natural cycles instead of against them, download our free Mindful Planning guide + printables.
- Don't miss Amy Porterfield's FREE What's Your "Thing"? guide!
- The Launch It With Soul mini-course has all the tools and strategies you need to create (or refine) your one-of-a-kind offer
- Follow me on Instagram @katekordsmeier
More Ways to Enjoy Success with Soul
- Download a transcript of this episode
- Download on Apple Podcasts
- Email me new episodes
- Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.
EPISODE CREDITS:
Produced by Dave Visaya at https://www.podcastengineers.com/
View all episodes
By Kate Kordsmeier
5
110110 ratings
Welcome back to our regular Success With Soul Podcast series! This week I'm sharing a powerhouse conversation with some of the most alive, wise, and capable women in business that I know: Tarzan Kay, Jordan Gill, Lattice Hudson, and Ashley Gartland. In this conversation, we get to the heart of what it is to build a business that truly works for you by designing one-of-a-kind hybrid offers that deeply serve your clients, your joy, your health, and your lifestyle.
Many of us are taught pretty narrow ideas about how to build a business and be a "successful" entrepreneur. Or rather, each coach we hire or course we take has a really specific idea about how to do this.
So you get people in camps, like: live launching or evergreen. Coaching or courses. 1:1 or group. VIP days, memberships, online courses, or agency model.
And we feel like we have to choose. PLUS, there's a mindset that accompanies these pick-a-camp approaches. It basically says:
- You have to pick one approach to your offer, and that's your thing forever
- If it doesn't work, it means you've failed
At the heart of what's unreasonable and unsustainable about these approaches is that they don't take into account any of what it is to be ... well, human.
We NEED business models that favor flexibility, creativity, and a fine attunement to what feels aligned and alive in us in our different life seasons. In addition, we need wise mentors like these four women who can model this basic truth: when it comes to how to build a business, the possibilities are endless. You’re going to love this conversation!
PLUS — if you need help refining the focus of your offer, we've got a GREAT resource to share. Amy Porterfield's excellent FREE What's Your "Thing"? guide will help you identify your unique contribution, so you can increase your impact and your income.
What you’ll learn in this episode:
- What each of these women bring — and how they found their perfect (for now) offers
- What’s at the heart of hybrid offers — and the secret to finding what’s right for you
- How they’ve adjusted in different life seasons (including divorce, kids, and changing interests)
- What Jordan shifted when she needed to tend to a chronic illness
- How these women have changed their relationship to failure — and how that’s empowered them
Subscribe and Review
Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.
Links + Resources Mentioned in this Episode:
- Check out the Success With Soul Incubator and apply here.
- To learn more about running your business to work with your natural cycles instead of against them, download our free Mindful Planning guide + printables.
- Don't miss Amy Porterfield's FREE What's Your "Thing"? guide!
- The Launch It With Soul mini-course has all the tools and strategies you need to create (or refine) your one-of-a-kind offer
- Follow me on Instagram @katekordsmeier
More Ways to Enjoy Success with Soul
- Download a transcript of this episode
- Download on Apple Podcasts
- Email me new episodes
- Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.
EPISODE CREDITS:
Produced by Dave Visaya at https://www.podcastengineers.com/