Taking a page out of Dan Nicholson’s book....

(This is a forcing function)

I’m going to be lining out and breaking down all of the frameworks and checklists I use frequently.

The Barbell
Mitigating risk and maintaining upside or creatine positive asymmetry

MED v MRV
Having your cake and eating, too

Explore v Exploit
How to make decisions that lead tot he highest probability of a favorable outcome

Diffusion Frameworks How ideas actually spread and how each person has a different role (hint: know your role and you will thrive)

Optimal Stopping
When to stop searching and make a decision

And of course, few more ;)

There is a structure to how this is getting delivered:

First, the early adopters and industry leaders get it (That’s our Private Clients)

It’s important to us that the trusted providers and our Network members are always a few steps ahead because they are really good at what they do and we want real experts to be ahead.

The world is a better place for it.

Then, it gets broken down with real world examples in the direct mail newsletter.

It’s important that fundamental information is not being consumed while distracted by Facebook and otherwise.

Fragmented attention is what got most marketers and business owners into their problems in the first place, lol.

Then...

Eventually it gets simplified to general videos and podcast interviews/episodes.

AND

Soon(ish) this Facebook group may or may not disappear.

So here’s the steps:

If you are truly and industry leader looking to stay ahead, just reach out.

If you want a solid foundation and a business that is future proof and set up for the long game, join the Direct Mail newsletter.

If you can’t spent a few bucks a month to future proof your business, yikes. BUT the podcast will be Fire (same with Youtube) so you can hang out over there.

AND

If you just want general principles without the concrete business application, join the free daily Thought Bombs.

=)
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