One of my first breakout speaking engagements was at Blissdom, a popular blogging conference that was accidentally started by Alli Worthington. Yes, by accident. She winged it the first year and the rest is history.

But after six roller coaster years, while planning speakers and themes for the next event, Alli pulled the plug and BlissDom was done just about overnight.

The sudden death left her community surprised and disappointed. Why quit such a successful endeavor in its prime? What was she thinking?