In the Squarespace Super Bowl ad, John Malkovich is screaming into the phone at his namesake.

John wants to launch a website, but the hard part is not in creating a website. It is in getting his name. You know the message coming will be this...The easy part in creating a website will be creating a website.

If you are a photographer, by now you know you should have a website. The easy part in creating a website is in creating a website. The difficult part is in creating a website - that works.