Don’t get caught up in the opening today when Jayme Soulati goes squarely down the rabbit hole to the delight of John Gregory Olson who has to show his technical expertise by playing audio emojis every two minutes. Heh.

Today is a volley where we lob a thought back and forth about traits of a marketing leader.

John starts with Jayme’s favorite – strategy, planning, data, and analytics. Frankly, Jayme thinks he’s wrapping four traits into one.

Each cohosts on The Heart of Marketing raise solid leadership qualities you need in your organization from the marketing department. John is a goal-setting guy, so that’s an obvious quality. But, turning data into insights to make customers lives better is also critical.

Flexibility and focus come to mind and a disciplined mind is helpful in ignoring day-to-day minutiae.

The two discuss a variety of traits across leadership, team building and creativity of a marketing leader.

Be sure and listen to the ‘Heart of the Matter’ at the end where John and Jayme provide a wrap-up viewpoint with a twist in perspective.