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Mohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his approach to business and marketing. 

From early culture shocks in both Saudi Arabia and rural Kansas, to guiding executives through challenges today, his story highlights how trust, storytelling, and people-first communication drive organizational success and personal growth. 

This episode offers practical insights for leaders steering through change and technology-driven transformations, sharing conversation about themes discussed in his upcoming book, “Love as a Change Strategy,” which will be released later this month. 

Episode Highlights: 

• Growing up between cultures shaped Mohammad’s empathy, perspective, and openness as a leader.
• A Catholic boarding school experience in his younger days taught him to advocate for change and respect diverse traditions.
• Near-bankruptcy forced a personal reckoning, leading him to adopt love as a business strategy.
• The leadership philosophy of University of Houston’s Coach Tom Herman transformed Mohammad’s approach to culture and mentorship.
• Love and vulnerability are not abstract ideals, but measurable, actionable tools for change management.

Episode Links: 

• Mohammad Anwar on LinkedIn
• Softway
  Culture+
  Love as a Business Strategy (podcast
• Love as a Business Strategy (book) 
• Love as a Change Strategy (NEW book, available this month!)  

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