If you aren't going on offense to seek feedback from your best clients, then it's likely that the majority of the feedback you get as a gym owner is from clients that are less than happy with your service.  While any feedback can lead to positive changes in your business, feedback from unhappy clients can often put you in a position where you are problem solving and putting out fires, instead of intentionally building your gym around the people you want to serve the most.  

In this episode, we discuss a few ways to play offense as a gym owner, including how to see problems as opportunities, and how to attack the root cause of the issues you are facing, instead of the symptoms.