Everything on social media is a secret ad running on an algorithm designed to social engineer you into the perfect consumer. No big deal, right? The old saying is true, “if you aren’t paying for the product, you are the product.”

Rob(@robthemutant) is the founder and CEO of Mutant Capitalist, a B2B digital marketing and B2B sales agency, who hired me a couple of years ago to make videos for weed gear. Since then, we’ve become friends and have had fun conversations like the one on this Kimcast.