You just spent three hours creating a ten-minute video about your business. You covered everything—every detail, every feature, every angle.

Then you check your analytics. Average view duration? Forty-seven seconds.

Less than ten percent of people made it past the first minute. Your carefully crafted ending? The call to action you spent twenty minutes writing? Almost nobody saw it.

The problem isn't your content. The problem is you're making videos the length YOU want them to be, not the length your AUDIENCE needs them to be.

In today's Video Lion, I'm showing you exactly how to match your video length to your platform, your purpose, and your audience's attention span.

Come with me!