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097: Are Your Website Images Hurting Your SEO? What to Fix First
In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.
After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website?
This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works.
Key Takeaways:
- Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.
- Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.
- AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.
- Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.
Resources mentioned in this episode:
- 🎧 Episode 010: Website Migration Mistakes That Sabotage Your SEO
- 🎧 Episode 013: SEO Basics – Your Essential Guide to Getting Found On Google
- 🎧 Episode 085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity To The Test
- 🎧 Episode 095: Three Simple Checks to Future-Proof Your Website for Search
- 🧰 Grab the workshop: Become ChatGPT Famous: How To Get Recommended In AI Search
- 📈 Join The Website Growth Club – Bite-sized steps to improve your site every month
Send us a text
Support the show
Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
View all episodes
By Jules White: Website & SEO Marketing ConsultantIn this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.
After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website?
This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works.
Key Takeaways:
- Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.
- Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.
- AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.
- Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.
Resources mentioned in this episode:
- 🎧 Episode 010: Website Migration Mistakes That Sabotage Your SEO
- 🎧 Episode 013: SEO Basics – Your Essential Guide to Getting Found On Google
- 🎧 Episode 085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity To The Test
- 🎧 Episode 095: Three Simple Checks to Future-Proof Your Website for Search
- 🧰 Grab the workshop: Become ChatGPT Famous: How To Get Recommended In AI Search
- 📈 Join The Website Growth Club – Bite-sized steps to improve your site every month
Send us a text
Support the show
Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist