The Heart Of Marketing

097: Customer Loyalty – Creating ‘WOW’ Moments with a Simple ‘Thank You’


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In business today, gratitude is something oft forgotten and quite necessary. There are cultures very oriented to gift-giving as gratitude. We recognize the Chinese, Japanese and Koreans for example, and in this episode we share a story about professional tennis players who receive generous gifts from Asian fans.

We also talk about the Twitter thank you, why gratitude is part of value and our 5 Pillars of Heart Marketing, and also about customer delight.

In this (time stamp) month of giving thanks, John Gregory Olson and Jayme Soulati want to express sincerely how much we appreciate YOU, our own fans and listeners for your time to hear us wax and guffaw about the very disrupted space of marketing. We HEART YOU!

The Heart of Marketing, the world's very best podcast for small to medium businesses.

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The Heart Of MarketingBy Jayme Soulati and John Gregory Olson

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