Fredrick Elmqvist is an iGaming OG who was in on the ground floor when the Swedish invasion of Malta really got going. Among contemporaries like Pontus Lindwall, Sven Grip, Simon Hammon and Mats Westerlund he helped Net Entertainment become one of the industry's first great rocket ships, before setting up his own studio Yggdrasil and then returning to his first love sports betting at Parlay Bay. Alongside a host of other interests, including the finest food and drink, he now invests in other companies, bringing his C Level experience to bear on the next generation of iGaming enterprises.