This week, we're discussing the importance of reviewing and adjusting service menus and pricing for the new year. As a service provider, you need to understand and target ideal clients, analyze the popularity and profitability of services, and focus on being a master of a few services rather than offering a wide range. I'm also giving insights on phasing out services, introducing new services, and building anticipation through effective marketing strategies. We're also covering the significance of analyzing numbers, setting pricing goals, and managing finances to ensure business success.

BIG Takeaways

Understanding and targeting your ideal clients when creating your service menu.

Analyze the popularity and profitability of your services to make informed decisions.

Focus on being a master of a few services rather than offering a wide range.

Use effective marketing strategies to phase out services, introduce new services, and build anticipation.

Episode Breakdown

00:00 Introduction and Importance of Service Menu and Pricing

00:56 Creating a Service Menu Geared Towards Ideal Clients

02:23 Analyzing Most Booked Services and Income Generation

04:18 Considering Passion and Expenses in Service Selection

06:13 Being a Master of Few Services

07:41 Changing Client Preferences and Offering Specialized Services

08:10 Phasing Out Services and Upselling

09:37 Introducing New Services and Building FOMO

10:35 Evaluating Need, Market, and Budget for New Services

22:33 Reviewing Numbers and Setting Pricing Goals

23:32 Determining Business and Personal Budgets

24:31 Analyzing Cost and Revenue of Each Service

25:56 Considering Inflation and Raising Prices

29:23 Importance of Financial Management and Avoiding Losses

30:13 Conclusion and Call to Action

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