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Your latest video got 5,000 views. Your team is celebrating. You're proud of the numbers. You post about the "success" on LinkedIn.
Then someone in accounting asks the question that ruins everything: "How much revenue did those 5,000 views generate?"
You freeze. You have no idea. You can tell them how many likes it got. You can show them the watch time. You can even break down the demographics. But you cannot connect a single view to a single dollar.
And that's when you realize: you've been measuring video success the same way everyone else does—by tracking numbers that look impressive but don't actually tell you if your videos are making you money.
In today's Video Lion, I'm showing you the simple system for tracking video ROI that doesn't require expensive software or a data science degree.
Come with me!
By Neco TurkieniczYour latest video got 5,000 views. Your team is celebrating. You're proud of the numbers. You post about the "success" on LinkedIn.
Then someone in accounting asks the question that ruins everything: "How much revenue did those 5,000 views generate?"
You freeze. You have no idea. You can tell them how many likes it got. You can show them the watch time. You can even break down the demographics. But you cannot connect a single view to a single dollar.
And that's when you realize: you've been measuring video success the same way everyone else does—by tracking numbers that look impressive but don't actually tell you if your videos are making you money.
In today's Video Lion, I'm showing you the simple system for tracking video ROI that doesn't require expensive software or a data science degree.
Come with me!