I was convinced that the sharing of the new content was the most important thing. I was convinced that recency was king.

I was wrong.

Recency is not king; people do not care whether you wrote this thing last night or last year.

RELEVANCY is king—and recency does not equal relevancy. If it did, I should just delete this video tomorrow. But that's absurd.

I struggled with this when it came to podcasts and other content I was producing. We used to put out shows the very next day. I don’t even know how I edited it, wrote the shownotes myself, and put it out the next day. I was convinced that it had to be fresh.

Here's the biggest thing I've learned after hundreds and thousands of pieces of content:

It’s not about sending the NEWEST content to the GREATEST number of subscribers in the LEAST amount of time. The most powerful thing is sending the most RELEVANT content to a SINGLE person at the RIGHT time

If you can grasp this concept now without learning the hard way like I did for years, you have the potential to be well ahead of me.