The key word here is differentiation.

You are not just different – you are strategically different – and you have gained a unique place in the market.

A strategic competitive advantage.

It’s called a USP – a Unique Selling Proposition

To be competitive and stay competitive – you have to continually innovate.

Shaun White, is the dominant snow boarder in the world.  He’s an olympic gold medalist because he’s always innovating.

He even have a signature move – the 1280 McTwist!

What’s the equivalent in your business – what’s your 1280 McTwist?

The crowd goes wild when they see Shaun White perform his move.

The same can be true in business.

Walt Disney said,  “Do what you do so well, that people want to come back and bring their friends.”

That is going to require some thinking – and then some working it out and testing it.

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