Once you hear my rant about this word, you’re going to start seeing it everywhere and in everyone’s marketing materials (except the best marketers because they already know not to use it).

Hell, you’re even going to see in people’s officially registered business names!

If you're using it, I'd highly recommend deleting every single instance of it. It's atrociously defective.

Listen in to find out what the word is and why it's so offensive to my brain as someone who studies business, marketing, and copywriting.

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