"What do you want to be famous for?" A difficult question to answer perhaps. Even for the TFOP crew there are different views and understandings of the nature of fame. This week we take an existential trip down the fame rabbit hole to find our answers to our darkest needs :-) – Photo highlights: Clare Marie Bailey, Vija Celmins – Picks of the week: New Fujifilm Instax printer, Traffic simulator, the new Hipstamatic