Baking with Lesaffre

#1 - An overview of the cracker market


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What do you think about when you think about crackers ? 


The truth is that people perceive and consume crackers in different ways all around the world. 


Each market has its own expectations, preferences and trends. In this first episode, Floriane Dudragne, Market Analysis and Monitoring Coordinator at Lesaffre, provides us the keys to identify new needs and trends in consumers’ preferences for crackers.


Enjoy your Listening!  


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Baking with LesaffreBy Lesaffre