Welcome to the world of Cali High!

We speak with Armen Paronyan, CEO of Los Angeles Cannabis Company, for an eye-opening look into the realities of the cannabis business in Los Angeles and California. He talks about the bureaucracy of the various controlling entities in California that oversee control of testing, quality control, licensing, taxes and enforcement. He talks about how he got into the business, and his once-in-a-hundred-year opportunity of making a mark in a new industry. And: He gives statistics on the health crisis the illicit market’s tainted product is now causing, which is under-reported in the media.

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