According to Akil and Mike, traditional sales methods are becoming less effective as consumers increasingly value trust and relationships, making community-driven sales (CDS) a crucial approach.

This method focuses on building strong relationships and shared value with target communities rather than just selling. Before implementing CDS, businesses must carefully identify the right communities, ensuring their efforts are meaningful and effective.

Key steps include defining purpose, researching communities, assessing fit, and segmenting subgroups to provide genuine value and align authentically with real-world needs.

Read the full article on Substack: https://open.substack.com/pub/makecommunity/p/1-community-driven-sales?r=5hk7md&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true