In this episode, Dan Morrill, LinkedIn's Head of Marketing Technology, provides an in-depth look at the evolution of B2B marketing and the strategic implementation of AI technologies in marketing workflows. He details LinkedIn's campaign creation process, emphasizing the significance of first-party data and the critical decision-making between building versus buying in the tech stack. Dan highlights the transformative impact of generative AI in refining pitches and streamlining purchase discovery. Furthermore, he discusses the challenges of managing a content supply chain across various lines of business and the push towards democratizing data insights to empower marketing teams. Dan's insights offer a comprehensive view of the future of B2B marketing, where AI not only enhances operational efficiency but also enables more personalized and effective marketing strategies.

Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.