What is strategic alignment? That's the question that I get asked 90% of the time after my introduction. It's a big word, with a lot of implications, especially for small, local businesses, but many business owners don't understand what it is. They think it's "too corporate" for a small business.

That's the furthest thing from the truth.

Strategic alignment can be the best secret weapon and competitive advantage for a small, locally owned business. In this session I'll define what strategic alignment is and you'll better see some advantages for you and your organization.

It's a powerful tool.