You know I’m a fan of content marketing. It’s my go-to strategy for public sector marketing on client consulting projects and when writing strategy. You see, public engagement and trust-building is a long-game and it also has a legacy impact in terms of search engine optimisation. 

In today’s show I’m thrilled to have the opportunity to interview the man that coined the phrase content marketing and we discuss how to show up online in service. 

Also in Episode 28 of the Public Sector Marketing Show:

• The #1 Digital Strategy for the Next 10 Years 
• If Content is King, Then Conversation is Queen
• Great content examples from government and public sector to inspire you 
• I interview the godfather of Content Marketing Joe Pulizzi and we discuss Content Inc and the strategies you need to put in place to shine online 

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected]. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.