Welcome to the very first Be Brave podcast brought to you by Brave the Skies. We're launching this podcast to showcase and celebrate ecommerce merchant stories, to find out about founders' motivation to start their business and allow them to tell their brand story and their ecommerce journey.

In this episode, we meet John Larkin, founder of TheBlackStuff.com, a brand that sells handmade natural soap for men from Ireland and other male products. John discusses the experiments that brought him to find his first soap, discovering a new use for Guinness and the lightbulb idea for his brand name, The Black Stuff. We delve into his experiences launching the business, cracking the US market, and being a solopreneur, how marketing and ecommerce technology is helping him grow and realise his ambitions for The Black Stuff. 

Learn key insights from John and learn about his story of being brave and launching an online brand. 

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Thank you to our guest, John Larkin, for sharing his story.

Hosted by Stephen Kenealy, Interim Managing Director, Brave the Skies

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