Search has stopped behaving like a list of links. It’s turning into a stream of answers inside AI chat, and that changes everything from attribution to how brands meet customers. We sit down with Peec AI CEO Marius Meiners to unpack what visibility means when people ask ChatGPT or Perplexity for product advice, and how marketers can win in a category that went from a few players to 60-plus seemingly overnight.

Marius’ story sets the tone: from grinding to top ranks in League of Legends to jumping into venture and then founding Peec AI, he built a bias for execution and a “limitless” mindset. That lens helps decode a fast-moving market where differentiation comes from speed, narrative, and data moats. We dig into the practical differences between SEO and AI search: How prompts replace keywords, answers replace SERPs, and why sentiment, coverage, and structured information matter more than backlinks. We also explore the future of AI shopping: when do chat interfaces make buying easier, when do visual platforms win, and how will retailers react if platforms try to own the entire funnel?

You’ll hear the tactics behind Peec AI’s go-to-market, including an unconventional influencer play and a high-energy hackathon that produced real product ideas, like prompt clustering and coupon-aware plugins for ChatGPT. We end with a clear view on market size and fragmentation why a cross-platform analytics layer is inevitable as AI search spreads across ChatGPT, Perplexity, Claude, Google AI Overviews, and agentic search inside messaging apps.

If the future of search is answers, the winners will be the teams who learn faster than the platforms change. Listen, subscribe, and leave a review to help more people discover the Cutting Edge AI podcast.