The B2B Sales Show

1: How to Create a Never Ending Cycle of Referrals w/ Damien Greathead


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Not all AI is about flying cars.

Sometimes, AI is about doing the grunt work so humans can do what they do best.

Today’s guest is Damien Greathead, Vice President of Business Development, North America at Receipt Bank. In this one, Damien talks about the true value of accountants (hint: it’s not in putting numbers together), how to create a virtuous cycle of new business referrals, and why “A business is a business is a business” is far too simplistic of an approach for sales teams.

This episode is brought to you by Nudge.

 

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The B2B Sales ShowBy Sweet Fish Media