You want to be unforgettable. You want to have an irreplaceable role in your community and in your work. And it all boils down to something that can feel intimidating: your personal brand. On a recent trip, I learned something that totally reframed and simplified the way I thought about personal branding. In this episode, I share with you the simple thing you can do to make your personal brand authentic to you, totally maintainable and utterly memorable.

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