This is a platform for entrepreneurs, authors, experts, and industry leaders who are ready to harness the power of the media to reach more people and elevate their brand. I discuss how to use PR and free media coverage to get your message out there.

In this episode I talk about:

(06:15) Why the media should be a crucial part of your business marketing plan

(10:20) What you need to give the media to get them to notice you

(12:48) What you need to do before you reach out to a journalist

(16:00) What makes a good pitch

(19:00) How to make your email stand out in a journalist's crowded inbox

(31:06) Why you need a publicity calendar and a media list