In this episode, we're speaking to Ian Wheal - CEO of Breedr. Breedr is a live-stock supply chain technology looking to digitise existing live-stock supply chains. 

The big picture is that farmers are being asked to collect data for the supply chain, and do reporting for various organisations but there isn't a lot out there to actually help these farmers become more productive, sustainable and grow their business using that same data. 

In the heart of what Breedr are doing is to help farmers market their cattle through better data and build supply chains that they can enhance through genetics, animal welfare and more.