Listen in as I interview the indomitable Mark Coxon (@AVPhenom on Twitter).  We talk about everything from:

a.) How AV investment within a company can be sold as an extension of their brand.

b.) How Mark overcame shyness and learned to deal with confrontation early in his career.

c.)  The “magic” but simple formula for resolving conflict with your customers.

d.) Why, “Just do the demo.” is a mantra that works.

e.) Mark’s tips for social media engagement w/ your customers...including how NOT to do it.

The original video interview can be found on YouTube here: https://youtu.be/kHBaQHv0V6Q