What does it take to start an organic ice tea company — twice? In our inaugural episode, we find out from activist entrepreneur Seth Goldman. Seth was a co-founder of Honest Tea (kin to Honest Kids), which Coca Cola bought and then discontinued. Seth and his partners, Spike Mendelsohn and Barry Nalebuff, have come back strong with Just Ice Tea. Seth is also the chairman of the board of Beyond Meat. You don’t want to miss this first Founding DC chat about remaining optimistic and pressing ahead in businesses born of a passion to be a force for good and to please customers.

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