Today`s guest of "dorris meets" is Kasper Ljungstrøm Skov, Co-Founder and CEO of Stockholm-based mobile game company JustFootball. 

JustFootball is revolutionizing the sport of football by combining the physical and digital to inspire kids to go outside and play football, interacting with each other in the real world.

JustFootball has already picked up several prestigious awards including being the „Most Promising Startup“ in Sweden and is part of Sweden’s first Sports Tech accelerator program.

Our host Chris talks with Kasper about the concept of JustFootball, how they use Augmented Reality (AR) for a really meaningful user experience, what Design Sprints have taught them, how they started off with a prototype and still test new versions of the app with real users and about entrepreneurship and the responsibility of Product Designers.

What we talk about in this episode:

3:32 About JustFootball`s market entry strategy and how cultural differences influenced it 

6:26 How to use Behavioral Patterns for the good

10:37 How JustFootball uses Design Sprints

13:48 How JustFootball uses tech for their product development

21:31 How to create stickiness 

24:04 JustFootball`s Marketing Strategy

27:22 Responsibility in Product Design

29:18 About Entrepreneurship

30:30 The initial product idea and how it was tested with prototypes

36:45 Future Plans for JustFootball

Start playing JustFootball: https://justfootball.app/

Get in touch with Kasper on LinkedIn: https://www.linkedin.com/in/kasperljungstr%C3%B8mskov/