Texas Tech’s Athletic Director, Kirby Hocutt, has been with the Red Raiders since 2011. Since then he has seen his fair share of wins and losses both on and off the field. However, with his current contract being extended to 2027, Hocutt has proven a capable and successful leader at Texas Tech and in the Lubbock community.

#1 Kirby Hocutt | Setting a Bold Vision

The Primitive Podcast is a deep dive into leadership where the CEO and co-owner of Primitive, Kade Wilcox, breaks down the art of leadership, culture, building a brand, leading a team, and finding business success. With interviews from industry heavyweights and hometown heroes to brief and easy-to-digest concepts, The Primitive Podcast finds refreshing ways to infuse a little old school, West Texas charm into the digital world. 

Follow The Primitive Podcast on YouTube and Instagram.

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The Primitive Podcast is a deep dive into leadership where the CEO and co-owner of Primitive, Kade Wilcox, breaks down the art of leadership, culture, building a brand, leading a team, and finding business success. With interviews from industry heavyweights and hometown heroes to brief and easy-to-digest concepts, The Primitive Podcast finds refreshing ways to infuse a little old school, West Texas charm into the digital world. Follow The Primitive Podcast on YouTube and Instagram.

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#1 Kirby Hocutt | Setting a Bold Vision

#1 Kirby Hocutt | Setting a Bold Vision