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#1 - Learn How Robert Downey Jr & Taylor Swift Owned Their Stories


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Own Your Story - Or Someone Else Will


If you don’t control your narrative, the world will do it for you - and you might not like their version. In this episode, we explore the power of perception, from Taylor Swift and Tesla to Ed Miliband and Robert Downey Jr. Learn how to build a story that sticks, own your “why”, and reshape how others see you - before it’s too late.


We also dive into psychological principles such as Narrative Identity Theory, the Peak-End Rule, and the Illusory Truth Effect, and wrap up with a practical challenge to help you take control of your personal story.


🎙️ Follow for more sharp takes on reputation, influence and perception.

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More SubstanceBy Mark Di-Toro