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$1 MILLION DOLLAR BITCOIN GIVEAWAY – FUNNEL HACKING
FUNNEL HACKING - Bitcoin Giveaway
$1 Million Dollar Bitcoin Giveaway - Palm Beach Group Takeaways -
Joint Venture with several influencers that have large email lists
Email marketing crushing it for new product launches
Funnel Hack successful programs to learn what's working
-----------------------------------
SHARE THIS EPISODE
- $1 Million Dollar Bitcoin Giveaway - TWEET NOW
-----------------------------------
Doug: Welcome back, listeners. We're so excited to bring you another episode of Real Marketing Real Fast. Doug Morneau here. Today we're going to do something different than we've normally done. I am going to walk you through a process very similar to what Russell Brunson talks about for ClickFunnels called funnel hacking, but we're going to do this from the email point of view. In episode number 19, I talked about list rental and what is list rental versus email list buying. One of the tips and suggestions that I left in that episode was that around joint ventures and affiliate marketing.
Back to Russell Brunson as an example, with his business, he often talks about funnel hacking. In that, he suggests finding a sales funnel, somebody that has built something that is similar to what you are doing or is speaking to an audience that is similar to your audience, sign up for their program, walk through the process, and then see what you can learn and apply to building your own sales funnel.
Today, I'd like to share with you the same approach but from an email point of view. Right now, if you're into the financial markets or you're at all watching the news or Bloomberg or any of the financial news broadcasts, you'll see that BitCoin and cryptocurrency is the hot topic of the day. Many people are saying that cryptocurrency at this point and BitCoin are very similar to the 1990's and the dot-com industry for investing as it was in Silicon Valley. I was just talking to a business partner of mine. We were looking at a couple of opportunities and some people who have seemed to have hit the home run in terms of success. If you're in the BitCoin space, you do a little bit of research online, you'll come across a group by the name of Palm Beach Research Group. They are a public publisher. They publish several financial newsletters, and they've been in that business for quite a while, but recently they just did a launch for a brand new product. That was for BitCoin.
Now in terms of their sales and marketing, they did something that was not unique in terms of how they launch, but it might be something new to you. That was they assembled a team of approximately 150 affiliates to help them launch their product.
Typically, when you're working, you're looking for affiliates, you're looking for people who have large networks. You're going to approach them and a joint venture with them. In many cases, you're going to give away anywhere from maybe 25%, maybe up to as much as 50% of your sale.
You may ask how does that apply to email marketing. Quite simply. When you're looking at doing a joint venture for this sort of launch, or if you're looking to launch your business and not buy or rent email lists, and you were doing a true joint venture, you're going to look for people who already have a large, responsive email list. That's what they did. They assembled this team of approximately 150 people. Then in addition to that, they bought various sorts of online media to drive people to their landing page. The offer they made was a one million dollar BitCoin giveaway. Now they weren't giving away a million dollars to one person, but what they were doing was they were giving away $200 worth of BitCoins to every member or every person who signed up for their program. Their offer was basically, I think it was a $1,500 or $2,000 offer.
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By Doug MorneauFUNNEL HACKING - Bitcoin Giveaway
$1 Million Dollar Bitcoin Giveaway - Palm Beach Group Takeaways -
Joint Venture with several influencers that have large email lists
Email marketing crushing it for new product launches
Funnel Hack successful programs to learn what's working
-----------------------------------
SHARE THIS EPISODE
- $1 Million Dollar Bitcoin Giveaway - TWEET NOW
-----------------------------------
Doug: Welcome back, listeners. We're so excited to bring you another episode of Real Marketing Real Fast. Doug Morneau here. Today we're going to do something different than we've normally done. I am going to walk you through a process very similar to what Russell Brunson talks about for ClickFunnels called funnel hacking, but we're going to do this from the email point of view. In episode number 19, I talked about list rental and what is list rental versus email list buying. One of the tips and suggestions that I left in that episode was that around joint ventures and affiliate marketing.
Back to Russell Brunson as an example, with his business, he often talks about funnel hacking. In that, he suggests finding a sales funnel, somebody that has built something that is similar to what you are doing or is speaking to an audience that is similar to your audience, sign up for their program, walk through the process, and then see what you can learn and apply to building your own sales funnel.
Today, I'd like to share with you the same approach but from an email point of view. Right now, if you're into the financial markets or you're at all watching the news or Bloomberg or any of the financial news broadcasts, you'll see that BitCoin and cryptocurrency is the hot topic of the day. Many people are saying that cryptocurrency at this point and BitCoin are very similar to the 1990's and the dot-com industry for investing as it was in Silicon Valley. I was just talking to a business partner of mine. We were looking at a couple of opportunities and some people who have seemed to have hit the home run in terms of success. If you're in the BitCoin space, you do a little bit of research online, you'll come across a group by the name of Palm Beach Research Group. They are a public publisher. They publish several financial newsletters, and they've been in that business for quite a while, but recently they just did a launch for a brand new product. That was for BitCoin.
Now in terms of their sales and marketing, they did something that was not unique in terms of how they launch, but it might be something new to you. That was they assembled a team of approximately 150 affiliates to help them launch their product.
Typically, when you're working, you're looking for affiliates, you're looking for people who have large networks. You're going to approach them and a joint venture with them. In many cases, you're going to give away anywhere from maybe 25%, maybe up to as much as 50% of your sale.
You may ask how does that apply to email marketing. Quite simply. When you're looking at doing a joint venture for this sort of launch, or if you're looking to launch your business and not buy or rent email lists, and you were doing a true joint venture, you're going to look for people who already have a large, responsive email list. That's what they did. They assembled this team of approximately 150 people. Then in addition to that, they bought various sorts of online media to drive people to their landing page. The offer they made was a one million dollar BitCoin giveaway. Now they weren't giving away a million dollars to one person, but what they were doing was they were giving away $200 worth of BitCoins to every member or every person who signed up for their program. Their offer was basically, I think it was a $1,500 or $2,000 offer.