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This week's guest is someone who built a career out of teaching others how to reverse engineer virality. He is the author of the critically acclaimed book "Hook Point, How to Stand Out in a 3 Second World", Brendan Kane. Join Michelle and Brendan as they dive deep in the art of content creation and discuss the true meaning of what it means to go viral.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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This week's guest is someone who built a career out of teaching others how to reverse engineer virality. He is the author of the critically acclaimed book "Hook Point, How to Stand Out in a 3 Second World", Brendan Kane. Join Michelle and Brendan as they dive deep in the art of content creation and discuss the true meaning of what it means to go viral.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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