The Social Edit

1. My (Unlikely) Journey Into Real Estate Marketing — And Why This Podcast Will Change the Way You Do Business


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Welcome to the very first episode of The Social Edit — the podcast for real estate agents who want to finally get marketing, build a brand that feels like them, and start showing up with confidence.

In this kickoff episode, I’m sharing my unfiltered story — how I went from being an NYPD cop to stumbling into marketing through property management, with zero formal training but a whole lot of curiosity, passion, and Google searches.

I talk about:

  • My backstory — and why nothing about it screams “marketing expert” (until it did)

  • How trying to become a fitness influencer and then a mom influencer led me to fall in love with content creation

  • What I’ve learned from teaching agents how to use marketing to grow their business

  • Why this podcast exists — and how it’s going to make marketing feel easier, more fun, and actually doable for you

If you’ve ever felt like you’re “not a marketing person” — I made this for you.

  • Why you don’t need a marketing degree to crush it online

  • How I self-taught everything I know and built my confidence from scratch

  • The real reason most agents avoid marketing — and how to shift that

  • What to expect from future episodes of The Social Edit

If this episode inspired you or made you feel seen, I’d love to hear from you!
📲 Tag me on IG @sampalmieriii
💌 Have a question or idea for the show? Shoot me a DM or email!

🎧 Subscribe & Review:
If you’re loving what you’re hearing, don’t forget to follow, leave a review, and share this episode with a fellow Realtor who needs it. Your support means the world!

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The Social EditBy Sam Palmieri