Dan White is a behavioral and environmental expert with extensive experience creating successful innovations to save large amounts of carbon, quickly. His company Signol, is founded upon peer-reviewed research with Virgin Atlantic, which in 8 months saved over $6m of fuel, 24,000 mt of CO2 and made pilots feel better, a unique triple bottom line. This work is quoted as the lowest ever measured cost to reduce carbon.

Dan joins the show to talk about "nudging," meshing profitability with mission driven work, sustainability in the travel sector, and a whole lot more. You can reach him on LinkedIn or via email at [email protected]. 

Additional Reading:

• Scope 1, 2, & 3 Emissions as told by The EPA

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