In our inaugural episode we chat with Oh Mungood, a Swedish plant-based food brand making magic out of mung beans. Caroline, founder & CEO, shares the story of her favorite hometown treat, where a seed was planted that would sprout into an international plant-based product. Lisa, co-founder and brand manager, chats the challenges of balancing sustainability as a brand promise with consumer tastes and industry realities. Wolf drools imagining the taste of organic, additive-free mungbean bits on a winter salad. Together we explore broader food culture, strategies for growing a brand through expert partnerships, and why becoming an Entrepreneur is the least logical thing someone can do.

Oh Mungood aims to make a product that is delicious in it's own right, so that you reach for plant-based not because you need to, but because you want to. They have just expanded their product line from patties and bits (or nuggets), to include minces. Currently only available in Sweden, they are working to expand their unique product into international markets in the coming months. Their recipe comes loaded with spices and flavor, making it a quick and easy protein in salads, fajitas, vegan burgers, and many other preparations. For the faithful vegan as much as the curious explorer, their team crafts food to excite the taste buds and win the hearts of conscious consumers.

Website: https://ohmungood.com/en/ (English) | https://ohmungood.com/ (Swedish)