<p>In this episode, Iris Schenk will tell us about her experiences related to segmentation, targeting and brand management as Marketing Manager for jewelry brand Buddha to Buddha. </p>

In this episode, Iris Schenk will tell us about her experiences related to segmentation, targeting and brand management as Marketing Manager for jewelry brand Buddha to Buddha.

<p>In this episode, Iris Schenk will tell us about her experiences related to segmentation, targeting and brand management as Marketing Manager for jewelry brand Buddha to Buddha.&nbsp;</p>

#1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)

Marketing Matters is a podcast by a team of Marketing lecturers from Tilburg University. In each episode, we connect topics from marketing theory to marketing in business. We talk to marketing professionals about their experiences, best and worst practices in Marketing. They will tell you how they use their marketing knowledge to create your marketing reality.

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#1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)

#1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)