What's Up, SSA?

#1 Open Kimono Industry (Live from Spring Conference)


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In the premiere episode of “What’s Up, SSA?” we hear directly from the staff of the Self Storage Association while they host the national SSA Spring Conference & Trade Show in San Antonio, Texas in March of 2026. Host Erin Lightfoot, SSA’s Director of Events & Education, procures the inside scoop on:

  • How surveillance pricing bills are affecting self storage operators and what the SSA is doing to protect the self storage industry
  • How the SSA keeps educational topics fresh
  • How sharing best practices moves the whole industry forward, and why it’s so important to “keep the kimono open” so to speak
  • Planning SSA’s Fall Conference & Trade Show in Las Vegas (Psst…another something BIG is coming…)
  • Where to easily engage with SSA staff and other SSA members while at conferences
  • How SSA’s Young Leaders Group (YLG) is setting the tone during a generational shift in our industry
  • Exhibitor best practices and how to maximize your time at conference from a vendor perspective

 

Host:

Erin Lightfoot, SSA Director of Events & Education

 

Guests:

Ginny Stengel, SSA Sr. VP of Events & Education

Joe Doherty, SSA EVP & Chief Legal Officer

Julie LaRose, SSA Sr. VP of Membership & States

Brynn Lee, Xercor Insurance Director of Marketing & Communications  / YLG Board Member

Cydney L’Hoste, Elevate Structures Regional Director of Business Development / SSA Vendor Member & Exhibitor

 

Executive Producer:

Sarah Kautzman, SSA Marketing & Communications Deptartment

 

Music:

Licensed Adobe Stock Music

 

Discover more member resources or become a member at selfstorage.org.

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What's Up, SSA?By Self Storage Association