In the premiere episode of “What’s Up, SSA?” we hear directly from the staff of the Self Storage Association while they host the national SSA Spring Conference & Trade Show in San Antonio, Texas in March of 2026. Host Erin Lightfoot, SSA’s Director of Events & Education, procures the inside scoop on:

• How surveillance pricing bills are affecting self storage operators and what the SSA is doing to protect the self storage industry
• How the SSA keeps educational topics fresh
• How sharing best practices moves the whole industry forward, and why it’s so important to “keep the kimono open” so to speak
• Planning SSA’s Fall Conference & Trade Show in Las Vegas (Psst…another something BIG is coming…)
• Where to easily engage with SSA staff and other SSA members while at conferences
• How SSA’s Young Leaders Group (YLG) is setting the tone during a generational shift in our industry
• Exhibitor best practices and how to maximize your time at conference from a vendor perspective

Host:

Erin Lightfoot, SSA Director of Events & Education

Guests:

Ginny Stengel, SSA Sr. VP of Events & Education

Joe Doherty, SSA EVP & Chief Legal Officer

Julie LaRose, SSA Sr. VP of Membership & States

Brynn Lee, Xercor Insurance Director of Marketing & Communications  / YLG Board Member

Cydney L’Hoste, Elevate Structures Regional Director of Business Development / SSA Vendor Member & Exhibitor

Executive Producer:

Sarah Kautzman, SSA Marketing & Communications Deptartment

Music:

Licensed Adobe Stock Music

Discover more member resources or become a member at selfstorage.org.