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Go where they Ain't.

When starting anything NEW, prospect where there is a clearer need for your solution in any area that may be off the beaten path.

You competition has been to all of the "Local" targets, I guarantee by going out away from where you live, you will find some prospects that haven't seen the foot traffic and may be dying for your solution.

Growth is about doing what other aren't willing to do and stepping out of that comfort zone.

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