In this episode, Owen speaks with Robbie Baxter, who is the founder and lead Strategy Consultant for Peninsula Strategies and is the bestselling author of The Membership Economy and The Forever Transaction. She has over 20 years of experience working in strategy consulting and marketing.

Key points shared in the show:

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The Forever Transaction: https://geni.us/NkO5Ntn

The Membership Economy: https://geni.us/pcYl8K2

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