“If the communication isn't there and you're not aligning on the KPIs that matter things will start to crumble.”

While working together at Alyce, Director of Evangelism and Customer Marketing, Nick Bennett, and his Sales counterpart, Christina Nalband, relied on open, honest, and constant communication to get things done.

Christina and Nick break down how they built an accounts-based model together while candidly sharing the challenges involved to gain the alignment needed.