Andrew Tate has built a cult following online by establishing himself as a self-help guru. In this episode, we explore the history of self-help as a genre and an industry. We examine how Tate has established and maintained what could be described as a self-help cult by tapping into the aspirations and anxieties of young men in the twenty-first century.

Written and presented by Stephanie Alice Baker, Eugene McLaughlin and Chris Rojek

Recording Engineer: Maria Martinez-Ugartechea

Editor: Al Booth

Original music: ‘Evil’ composed by BLACKBOX from Pixabay

Artwork: Yaman Mohammed

Funded by the School of Politics and Global Affairs at City, University of London

This is original research derived from our book, Cults (2024). Available from Routledge.

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