In Episode 1, the Yonder Boys, Geoffrey Abraham and Greg Veerman introduce themselves, the show and just how powerful messaging becomes when shifting away from long-standing mobility behaviors.

In Episode 1, the Yonder Boys, Geoffrey Abraham and Greg Veerman introduce themselves, the show and just how powerful messaging becomes when shifting away from long-standing mobility behaviors.

In Episode 1, the Yonder Boys, Geoffrey Abraham and Greg Veerman introduce themselves, the show and just how powerful messaging becomes when shifting away from long-standing mobility behaviors.&nbsp;

1. Series Intro

What's the one thing missing from the revolution in sustainable cities?&nbsp; A couple of ad-men who can't keep their mouths shut.&nbsp; That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys —&nbsp; irreverence, impatience, and advice where the coms meet sustainable cities. Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.&nbsp; The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.&nbsp;

Business

Technology

Leisure

Automotive

Marketing

What's the one thing missing from the revolution in sustainable cities?  A couple of ad-men who can't keep their mouths shut.  That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys —  irreverence, impatience, and advice where the coms meet sustainable cities. Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.  The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world. 

Share 1. Series Intro

Sign up to save your podcasts

1. Series Intro

1. Series Intro