Alex Jeremijenko grew up in Australia where wellness was a way of life - accessible, communal, and built into the culture. When he moved to New York City, he found the opposite: saunas, cold plunges, and recovery spaces reserved for those who could afford them. So he built Kove Studio to change that. In this episode, Alex shares his journey from college rower at Yale to co-founding one of NYC's fastest-growing wellness studios - and what it really takes to keep going when the city literally shuts your doors. Through the highs, the sellouts, and the shutdowns, his mindset stays the same: so what, now what?